Privacy Policy

This Privacy Policy explains how we collect, use, store, share, and protect information when you visit our website or contact us in relation to the Metative NFT project, including personalization requests.

By using this website, you agree to the practices described in this Privacy Policy.

1. Who We Are

We are the team behind Metative, a digital art NFT project that may offer personalized artwork for verified NFT holders.

If you have any questions about this Privacy Policy or your data, contact us at:
Email: hello@metative.art

2. Information We Collect

2.1 Information you provide via our contact form

When you contact us, we may collect:

Wallet address
Token ID
Token link
Signature from BaseScan (or similar verification signature)
Email address

2.2 Personalization materials (“User Content”)

If you request personalization, you may also provide:

– reference images / photos
– text descriptions
– personal stories, context, or creative direction

You provide this information voluntarily in order for us to create the personalized artwork.

2.3 Information collected automatically

When you visit the website, certain information may be collected automatically through cookies and similar technologies, such as:

– device and browser information
– IP address (may be processed by third-party services)
– pages visited and interactions on the site
– approximate location (non-precise)

This data is typically collected via analytics and marketing tools (see Section 7).

3. Why We Use Your Information

We use the information we collect for the following purposes:

– to respond to your requests and messages
– to verify NFT ownership and eligibility for personalization
– to communicate with you about the personalization process
– to create personalized artwork based on the materials you provide
– to improve the website and user experience
– to measure and improve marketing performance (where applicable and with consent when required)
– to maintain security, prevent abuse, and troubleshoot errors.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the UK, we process your personal data based on one or more of the following legal bases:

Consent (for example, when you submit a form or agree to optional cookies)
Contract / steps prior to entering a contract (to provide the requested personalization service)
Legitimate interests (for website security, fraud prevention, and service improvement)

Where required by law, we will request your consent before using non-essential cookies or marketing technologies.

5. Sharing Your Information

We do not sell your personal data.

We may share your information only when necessary and only for the purposes described in this Privacy Policy, including with:

– our internal team members
– contractors and collaborators (artists, designers, technical specialists) involved in creating your personalized artwork
– service providers supporting website operations and analytics

We share only the minimum amount of information required to perform the relevant task.

6. NFT, Blockchain, and Public Data

Please note that blockchain networks are public by design.

– wallet addresses, token ownership, and transaction details may be publicly visible on the blockchain and through third-party explorers and marketplaces
– we do not control blockchain data and cannot delete or modify information recorded on-chain
– our website may reference token data for verification purposes, but the underlying blockchain records are outside our control.

7. Cookies, Analytics, and Marketing Tools

We use cookies and similar technologies (pixels, scripts, tags) to operate and improve our website.

7.1 Essential cookies

Some cookies are necessary for the website to function properly and securely. These may be used without additional consent where permitted by law.

7.2 Google Analytics

We use Google Analytics to understand how visitors interact with Metative.art (for example, page views, navigation patterns, and engagement).

Where required by law, Google Analytics cookies are used only after you provide consent.

7.3 Meta Pixel

We use the Meta Pixel to measure advertising performance and enable marketing features such as retargeting.

Where required by law, Meta Pixel is used only after you provide consent.

7.4 Managing cookies

You can manage cookies through your browser settings and, where available, through our cookie consent settings. Disabling cookies may impact certain site features.

8. NFT Purchases and Third-Party Marketplaces

Metative.art may include links or buttons that redirect you to third-party NFT marketplaces, such as OpenSea, Foundation, Rarible, and others.

We do not process payments on Metative.art and do not control the privacy practices of third-party marketplaces. Any interactions on those platforms are governed by their own terms and privacy policies.

9. Data Retention

We retain your information only for as long as necessary for the purposes described in this Privacy Policy, including:

– responding to inquiries
– verifying eligibility for personalization
– completing personalization requests
– maintaining security and preventing abuse

We may retain certain information longer if required to comply with legal obligations or to protect our legitimate interests.

10. Security

We take reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet or method of electronic storage is 100% secure.

11. Your Rights

Depending on your location and applicable law, you may have rights such as:

– access to your personal data
– correction of inaccurate data
– deletion of your data (where applicable)
– restriction or objection to processing
– data portability (where applicable)
– withdrawal of consent at any time (where processing is based on consent)

To exercise your rights, contact us at: hello@metative.art

Important note: we cannot delete or modify data that is permanently recorded on a blockchain.

12. International Data Transfers

Some of our service providers (such as analytics and marketing platforms) may process data outside your country of residence.

Where required, we rely on appropriate safeguards for international transfers, in accordance with applicable data protection laws.

13. Children’s Privacy

Metative.art is not directed to children, and we do not knowingly collect personal data from children.

If you believe a child has provided personal data to us, please contact us at hello@metative.art so we can take appropriate steps where possible.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a new effective date.

15. Contact

For any questions about this Privacy Policy or your data, contact:
Email: hello@metative.art